Czech publishing network · Est. 2004
Reach Czech travellers, families and culture-goers
Six travel, culture and leisure websites, an in-house newsroom and social channels. Every month we reach hundreds of thousands of Czechs while they plan trips, weekends and days out.
Photo. Same hero photo as the Czech homepage.
- annual visits
- 5.1M
- websites
- 6
- people in our retargeting pool each year
- 2.3M
- in business since
- 2004
Our stories are syndicated daily to Seznam.cz, Czechia’s leading search engine and news homepage.
About PASEO MEDIA
Where Czechs plan their free time
No other Czech publisher covers travel, culture, family days out and events under one roof. For more than 20 years we have helped Czechs decide where to go next, and helped brands, regions and venues get chosen.
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20+ years online
Publishing since 2004. Our oldest title, Holiday.cz, has been running since 1997.
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In-house newsroom
Editors, photographers and video producers in Prague. No content farms, no AI-only copy.
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Syndicated by Seznam.cz
Our stories appear daily on the homepage of Czechia’s leading search and news portal.
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Registered publisher
Vyletnik.cz is a registered periodical (ISSN 1802-1786).
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Clean, consented data
Email audiences built on opt-in sign-ups, fully GDPR-compliant.
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Trusted by the public sector
Long-term work with regions, cities, museums, zoos and cultural venues.
Trusted by
Fresh content, every day
Our newsroom publishes across all six sites daily, so your brand appears next to content people actively look for.
- articles in the last 30 days
- 175
- event listings in the last 30 days
- 2,343
- quizzes in the last 30 days
- 13
- stories picked up by Seznam.cz in the last 30 days
- 123
Our network
All our titles publish in Czech for a Czech audience. Run your campaign on a single site or across the entire network.
Czechia’s largest guide to day trips, sights and places to visit.
Since 2006
Nationwide listings of concerts, festivals, exhibitions and events.
Since 2004
Family days out and ideas for things to do with kids.
Since 2006
Online lifestyle magazine covering culture, entertainment and everyday life.
Since 2007
Routes and travel tips for a day out.
Since 2006
Holidays in Czechia and abroad.
Since 1997
Facebook & Instagram
155,000+ followers across our Facebook pages
Email marketing
20,000+ opted-in subscribers, fully GDPR-compliant
Schools network
3,500 Czech schools receiving our school-trip newsletter
Audience retargeting
2.3 million people a year via Google, Meta and Sklik (Seznam’s ad platform)
Not sure which sites fit your audience? We’ll suggest the right mix.
How we work with brands
01
PASEO 360 annual partnership
Become the official partner of a site, section or topic for a full year, with a content plan built around your season.
02
Branded content & studio
Sponsored articles, guides, photo stories and video, produced by our editors and distributed across the network.
03
Custom campaigns
Display, site takeovers, newsletters, quizzes, competitions and retargeting, combined around a single campaign goal.
Display & sponsorship
- Network-wide display and sticky ads
- Site and section takeovers
- Section or topic sponsorship
Branded content
- Sponsored articles
- Video profiles and video articles
- Photo stories from your venue or event
Engagement
- Branded quizzes
- Competitions with opt-in lead capture
- Social posts on our Facebook and Instagram
Email & retargeting
- Weekend Tips newsletter, every Thursday to 20,000+ subscribers
- Dedicated email to opted-in users
- Mailings to 3,500 schools
- Retargeting our 2.3M audience
All content is written in Czech by our editors. Brief us in English and we’ll localise your materials for Czech readers.
Want a plan built around your season?
Partner services
Beyond our own websites
After 20 years in digital, we cover most of what a brand needs online in the Czech market. If something is outside our expertise, we’ll recommend a trusted specialist.
Talk to our team-
Paid media
Google Ads, Meta and Sklik campaigns, set up and managed
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Websites
Design and build of websites and landing pages
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Optimisation
SEO, speed and conversion improvements
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Offline & outdoor
Print and out-of-home advertising in Czechia
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Consulting
Online tools, websites, e-commerce, marketing and AI
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Trusted network
Specialist partners for anything outside our scope
How it works
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Brief us
Share your goals, audience and timing, in English.
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Get a proposal
Within two working days you receive a plan with channels, dates and pricing.
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Launch & report
We produce the content, run the campaign and send you regular results.
Let’s plan your campaign in Czechia.
Tell us about your goals and timing. We’ll get back to you within two working days.
Request a proposal